Privacy Policy

This Privacy Policy describes how Anthony's Coal Fired Pizza ("we," "us," "our," or "the Company") collects, uses, discloses, and safeguards your personal information when you visit our website acfp-eat.top, place orders through our online platform, sign up for our loyalty programs, or otherwise interact with our services. Please read this policy carefully. By using our website or services, you acknowledge that you have read, understood, and agree to the practices described herein.

We are committed to protecting your privacy and ensuring your personal information is handled responsibly, transparently, and in full compliance with applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act).

1. About Us

Anthony's Coal Fired Pizza is a food service company operating through our digital platform. We serve customers across the United States, providing online ordering, delivery coordination, loyalty rewards, and related food service experiences.

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information we collect through:

• Our website located at acfp-eat.top
• Our online ordering system and mobile-compatible web interfaces
• Email communications, promotional campaigns, and newsletters
• Loyalty and rewards program registrations
• Customer feedback forms and surveys
• In-store digital kiosks or tablets that connect to our platform
• Any other interaction you have with us online or offline that involves the collection of personal data

This Policy does not apply to third-party websites, apps, or services that may be linked to or from our website. We encourage you to review the privacy policies of those third parties independently.

3. Information We Collect

We collect various types of information in connection with your use of our services. Below is a detailed description of each category of personal information we may collect.

3.1 Personal Identification Information

When you create an account, place an order, sign up for our loyalty program, or contact us, we may collect personally identifiable information including but not limited to:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Date of birth (for age verification and birthday promotions)
• Username and password (encrypted)
• Profile photo (if voluntarily provided)

3.2 Payment and Financial Information

When you make a purchase through our platform, we collect payment-related information. This may include:

• Credit or debit card details (processed through secure, PCI-DSS-compliant payment gateways)
• Billing name and address
• Transaction history and purchase records
• Digital wallet identifiers (e.g., Apple Pay, Google Pay tokens)

We do not store full credit card numbers on our servers. Payment processing is handled by certified third-party payment processors who maintain their own strict security protocols.

3.3 Order and Food Preference Data

As a food service provider, we collect data related to your ordering behavior and preferences, including:

• Order history, frequency, and preferences
• Dietary restrictions or preferences you voluntarily provide
• Favorite menu items and saved customizations
• Loyalty points balance and redemption history

3.4 Usage and Behavioral Data

We automatically collect information about how you interact with our website, including:

• Pages visited and time spent on each page
• Links clicked and menu items viewed
• Search queries entered on our platform
• Referring URLs (the page you visited before arriving at our site)
• Bounce rates and session duration
• Shopping cart activity including items added or abandoned

3.5 Device and Technical Information

We collect technical information from the devices you use to access our services, including:

• IP address and geolocation data derived from it
• Browser type and version
• Operating system and device type (mobile, tablet, desktop)
• Screen resolution and display settings
• Device identifiers and hardware model
• Time zone settings and language preferences
• Network provider and connection type

3.6 Location Data

With your permission, we may collect precise geolocation data to enable features such as finding the nearest restaurant location, calculating delivery zones, or providing localized promotions. You may disable location access through your browser or device settings at any time.

3.7 Communications Data

If you contact us via email, phone, or our website contact forms, we retain a record of those communications, including:

• The content of messages you send us
• Customer service notes and resolution records
• Feedback and survey responses
• Reviews and ratings submitted on our platform

3.8 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing behavior. For a comprehensive description of our cookie practices, please refer to our Cookie Policy. In summary, we use:

• Essential Cookies: Required for core website functionality such as maintaining your session and shopping cart.
• Analytics Cookies: Used to understand traffic patterns and user behavior (e.g., Google Analytics).
• Marketing Cookies: Used to deliver personalized advertisements and promotional content based on your interests.
• Preference Cookies: Used to remember your settings such as language preferences and saved addresses.

4. How We Use Your Information

We use the personal information we collect for the following specific purposes:

4.1 Service Provision and Order Fulfillment

• Processing and confirming your food orders
• Coordinating delivery or pickup logistics
• Managing your account and loyalty program membership
• Sending order confirmations, receipts, and status updates
• Facilitating payment transactions and issuing refunds where applicable

4.2 Customer Communication

• Responding to your inquiries, complaints, and customer service requests
• Sending transactional emails related to your orders or account
• Notifying you about changes to our menu, services, or policies
• Sending promotional emails, special offers, and newsletters (with your consent or as permitted by law)

4.3 Analytics and Service Improvement

• Analyzing user behavior to improve the design and functionality of our website
• Understanding which menu items are most popular
• Identifying and resolving technical issues
• Conducting internal research and business analytics
• Testing new features and website updates

4.4 Personalization

• Customizing your experience based on past orders and preferences
• Providing personalized menu recommendations
• Tailoring promotional offers and loyalty rewards to your interests
• Displaying location-relevant content and delivery options

4.5 Marketing and Advertising

• Sending you targeted promotions and marketing materials via email or other channels (with appropriate consent)
• Running retargeting campaigns through third-party advertising platforms
• Measuring the effectiveness of our marketing campaigns
• Building audience segments for advertising purposes based on anonymized or aggregated data

4.6 Legal and Compliance Purposes

• Complying with applicable federal, state, and local laws
• Responding to valid legal requests such as subpoenas, court orders, or government inquiries
• Enforcing our Terms of Service and other agreements
• Detecting, investigating, and preventing fraudulent transactions and abuse
• Protecting the rights, safety, and property of our customers, employees, and business

5. Legal Basis for Processing

While the United States does not currently have a single comprehensive federal privacy law equivalent to the EU GDPR, we process your personal information based on the following justifications under applicable U.S. law:

• Contractual Necessity: To fulfill orders and provide services you have requested from us.
• Legitimate Business Interests: To improve our services, prevent fraud, and ensure the security of our platform, in ways that do not override your rights.
• Your Consent: For marketing communications, non-essential cookies, and certain data sharing activities where consent is required.
• Legal Obligation: To comply with applicable laws, regulations, and lawful requests from government authorities.

6. Sharing Your Information With Third Parties

We do not sell, rent, or lease your personal information to third parties for their own independent marketing purposes. However, we may share your information under the following circumstances:

6.1 Service Providers and Business Partners

We engage trusted third-party companies to assist in operating our business. These service providers are contractually obligated to use your data only for the purposes we specify and to maintain appropriate security measures. Categories of service providers include:

• Payment processors (e.g., Stripe, Square, PayPal)
• Delivery and logistics partners
• Cloud hosting and infrastructure providers
• Email marketing platforms (e.g., Mailchimp, Klaviyo)
• Analytics providers (e.g., Google Analytics)
• Customer relationship management (CRM) software providers
• Fraud detection and cybersecurity services
• Customer support platforms

6.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or in good-faith belief that such action is necessary to:

• Comply with a legal obligation, judicial proceeding, court order, or legal process
• Protect and defend the rights or property of Anthony's Coal Fired Pizza
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of our users or the public
• Cooperate with law enforcement authorities as required by applicable law

6.3 Business Transfers

In the event of a merger, acquisition, sale of assets, bankruptcy, or other corporate transaction, your personal information may be transferred as part of that transaction. We will notify you by email and/or a prominent notice on our website of any change in ownership or control of your personal information, as well as any choices you may have regarding your data in such circumstances.

6.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other purposes. This data sharing does not constitute a disclosure of personal information.

6.5 With Your Consent

We may share your information with third parties when you have expressly consented to such sharing, for example, when participating in partner promotions or co-branded offerings.

7. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, and destruction.

7.1 Technical Safeguards

• SSL/TLS encryption for all data transmitted between your browser and our servers
• AES-256 encryption for sensitive data stored in our databases
• Secure, tokenized payment processing through PCI-DSS-compliant providers
• Regular vulnerability scanning and penetration testing
• Multi-factor authentication for employee access to sensitive systems
• Firewalls and intrusion detection systems

7.2 Administrative Safeguards

• Strict access controls limiting employee access to personal data on a need-to-know basis
• Regular privacy and security training for all staff handling personal data
• Comprehensive data handling and security policies for all employees and contractors
• Vendor due diligence assessments before engaging third-party service providers

7.3 Incident Response

In the event of a data breach that affects your personal information, we will notify you and applicable regulatory authorities in accordance with applicable federal and state laws, including applicable state data breach notification statutes. We maintain an incident response plan to ensure timely and effective response to any security incidents.

8. Your Privacy Rights

Depending on your state of residence, you may have various rights regarding your personal information. We are committed to honoring these rights in a timely and transparent manner.

8.1 Rights Available to All Users

• Right to Know / Access: You have the right to request information about the personal data we hold about you, including what categories we collect, how we use it, and with whom we share it.
• Right to Correction: You have the right to request that we correct inaccurate or incomplete personal information we maintain about you.
• Right to Deletion: Subject to certain exceptions, you have the right to request that we delete the personal information we have collected about you.
• Right to Opt-Out of Marketing: You may opt out of receiving promotional emails from us at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.

8.2 California Resident Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), effective January 1, 2023:

• Right to Know: The right to know what personal information we collect, use, disclose, and sell about you.
• Right to Delete: The right to request deletion of your personal information, subject to certain exceptions.
• Right to Correct: The right to request correction of inaccurate personal information.
• Right to Opt-Out of Sale or Sharing: The right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. You may exercise this right by clicking "Do Not Sell or Share My Personal Information" on our website.
• Right to Limit Use of Sensitive Personal Information: The right to limit our use of your sensitive personal information to purposes necessary for providing our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge different prices, or provide a different level of quality because you exercised your rights.
• Right to Data Portability: The right to receive a copy of your personal information in a portable, readily usable format.

8.3 How to Exercise Your Rights

To exercise any of your privacy rights, please submit a verifiable consumer request to us using one of the following methods:

• Email: [email protected] with the subject line "Privacy Rights Request"
• Website: Through the Privacy Request form available at acfp-eat.top

We will respond to your verifiable request within 45 days of receipt. If we require more time, we will inform you of the reason and extension period in writing. We may ask you to provide sufficient information to verify your identity before processing your request. This verification process is necessary to ensure we do not disclose or delete information in response to requests from unauthorized individuals.

You may designate an authorized agent to submit requests on your behalf. If you use an authorized agent, we may require written proof of the agent's authorization and may still contact you directly to verify your identity.

9. Cookie Policy Summary

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze traffic, and provide personalized content and advertising. When you first visit our website, you will be presented with a cookie consent banner where you can manage your preferences.

You have the following options regarding cookies:

• Accept All Cookies: Allow all cookies, including analytics and marketing cookies.
• Reject Non-Essential Cookies: Only essential cookies required for the website to function will be enabled.
• Customize Preferences: Choose which categories of cookies you wish to enable or disable.

You can also manage cookie settings through your web browser settings. Please note that disabling certain cookies may affect the functionality of our website. For complete information about the cookies we use, their purposes, and how to manage them, please visit our full Cookie Policy.

We use the following categories of cookies:

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention periods depend on the type of information and the purpose for which it is used.

When personal information is no longer required, we will securely delete or anonymize it using industry-standard data destruction methods. If complete deletion is not technically feasible (e.g., data stored in backup systems), we will securely isolate it from further processing until deletion is possible.

11. Children's Privacy

Our website, services, and online ordering platform are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13 in violation of the Children's Online Privacy Protection Act (COPPA), or from individuals under the age of 18 without verified parental or guardian consent.

If you are a parent or guardian and you believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will take prompt steps to delete such information from our records.

We do not intentionally direct marketing or targeted advertising toward children. If we discover that we have inadvertently collected personal information from a person under the age of 13, we will delete that information as quickly as reasonably practicable.

12. International Data Transfers

Anthony's Coal Fired Pizza is based in the United States and our services are primarily directed at users located within the United States. All data we collect is processed and stored on servers located within the United States or with cloud service providers that may operate globally.

If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country of residence. By using our services, you acknowledge and consent to this transfer.

When we engage service providers outside the United States, we take steps to ensure that appropriate safeguards are in place to protect your personal information, including contractual data processing agreements that require recipients to protect your data at a standard consistent with U.S. law and, where applicable, international privacy standards.

13. Do Not Track Signals

Some web browsers and devices offer a "Do Not Track" (DNT) signal that transmits a user's preference not to be tracked online. Currently, there is no uniform standard or legal requirement for how websites should respond to DNT signals. As such, our website does not currently respond to DNT signals from web browsers. We encourage you to use our cookie preference center to manage your tracking preferences directly on our platform.

14. Opt-Out of Marketing Communications

If you no longer wish to receive marketing emails or promotional communications from us, you can unsubscribe at any time using any of the following methods:

• Click the "Unsubscribe" or "Manage Preferences" link located at the bottom of any marketing email we send you.
• Send an email to [email protected] with the subject line "Unsubscribe" and your full name and email address.
• Log into your account on acfp-eat.top and update your communication preferences in your account settings.

Please note that even after opting out of marketing communications, you will still receive transactional emails related to your orders, account updates, and other service-related notifications. These messages are necessary for the provision of services and are not marketing communications.

Please allow up to 10 business days for your opt-out request to be fully processed across all our systems.

15. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, or partner services such as delivery apps, review platforms, and social networks. These third-party sites have their own independent privacy policies, and we have no responsibility or liability for their content, privacy practices, or activities. We encourage you to read the privacy policies of any third-party website you visit through links on our platform.

Our website may include social media sharing buttons or widgets (such as Facebook, Instagram, or Twitter). These features may collect information about you, including your IP address and the page you are visiting, and may set cookies to enable the feature to function properly. Your interactions with these features are governed by the privacy policies of the respective social media companies.

16. Filing a Complaint

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to contact us first so we can address your concerns directly and promptly.

To file a privacy complaint with us, please contact:

• Email: [email protected]
• Subject Line: "Privacy Complaint"
• Website: acfp-eat.top

We will acknowledge receipt of your complaint within 5 business days and aim to resolve all privacy complaints within 30 days.

If you are a California resident and are not satisfied with our response, you have the right to file a complaint with the California Privacy Protection Agency (CPPA):

Residents of other states may also have the right to file complaints with their respective state attorneys general or consumer protection offices. For federal-level concerns, you may contact the Federal Trade Commission (FTC):

17. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our business practices, applicable laws, or technological developments. When we make material changes to this Policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website homepage
• Send an email notification to registered users (for significant changes)

Your continued use of our website and services after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. We encourage you to periodically review this page to stay informed about how we protect your personal information.

18. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your concerns promptly and transparently.

When contacting us about a privacy matter, please include your full name, email address associated with your account (if applicable), a clear description of your request or concern, and any relevant details that may help us respond efficiently.

We are dedicated to maintaining the trust and confidence of all visitors to our website and all customers who use our services. The privacy and security of your personal information is a core responsibility we take very seriously at Anthony's Coal Fired Pizza.

This Privacy Policy was last updated on May 8, 2026 and is effective as of that date. © 2026 Anthony's Coal Fired Pizza. All rights reserved.